Our Marketing & Creative Process
Our marketing workflow was designed with creativity, efficiency and YOU in mind
Our team is passionate about understanding our clients’ unique situations and crafting custom marketing strategies to sustain growth. We are motivated by our desire to deliver outstanding services in a strategic, prompt and organized fashion. However, it takes time to develop a deep understanding of a restaurant, its resources, market, target audience, goals and branding vision. So first, we must get into a client’s head.
In the same way that your restaurant has chronological processes for how it delivers services, makes products and conducts sales, a restaurant's online presence is best developed by breaking it into pieces and optimizing each piece in a sensible order. That is why we have a marketing roadmap that guides our team and our clients from start to finish. Unsure of what types of marketing services your restaurant needs? Contact Us
Summary of General Workflow Phases
Basic steps we take to grow your restaurant
You sow the seeds, while we assist you with nurturing them into a blooming restaurant. This layout of our five-phase strategy illustrates the steps we take to enhance a restaurant's online presence, optimize its SEO, engage the target audience, boost website traffic, increase conversions and grow its customer base.
Our Key Process Phases
Phase 1: Marketing Strategy Consulting
After getting in your head and understanding your market, we develop a comprehensive strength and opportunity assessment to craft strategies that will uniquely help your business achieve its objectives.
Phase 2: Creative Design and Branding
Our gifted designers take your vision and establish a creative direction that will captivate and resonate with your audience, while also establishing trust and authority.
Phase 3: Web Design and E-commerce
Your website is the foundation of your business’s online presence, so we work hard to design a sleek, SEO-friendly, responsive website that will serve as the online destination for your prospects.
Phase 4: Online Marketing
We offer complete packages of online marketing services that will consistently drive traffic to your website, engage the social media audience, create useful content and ultimately nurture and generate leads.
Phase 5: Technology Solutions and Automation
Based on your day-to-day workflow, we will recommend and install automated solutions that will help you increase efficiency with managing leads, customers, finances, emails, the website and other significant business operations.
How We Work
Interested in knowing a step-by-step plan before you choose a marketing agency?
Need a complete overhaul of your business’s existing marketing strategies? Our experts will work with you at your pace to craft and execute a year’s marketing plan that includes all necessary components, including design, content, social media, advertising and technology setup.
Initial client meeting to explore services and goals
In-depth marketing consultation and analysis session
Marketing team brainstorming and research to create an effective marketing plan or strategy development
Brand design and creative direction configuration
Content development and graphic design for marketing materials
Website and/or E-commerce site development, coupled with strategic landing page design and SEO optimization
Social media launch and digital advertisement campaign creation
Inbound marketing plan commences, focusing on lead tracking, analysis and optimization
Email marketing strategy development and setup
Local marketing profiles
CRM setup, customization and training
Other marketing services to boost growth: video marketing, loyalty reward programs, mobile app development, custom technology solutions
Are you Restaurant Owner looking to grow?